Psychology of Colour -Part 2
This week we are focusing on the colour yellow.
Mélanie – Communications
The Psychology of Colour-Part 2
By: Mélanie Préfontaine-Darius
In colour psychology, the meaning of the colour yellow revolves around sunshine. It evokes feelings of happiness, positivity, optimism, and summer but also of deceit and warning.
Recap from the previous colour psychology article that colours in the red area of the colour spectrum are known as warm colours and include red, orange, and yellow.
…evokes feelings of happiness, positivity, optimism, and summer…
Another important thing to remember is that the feelings evoked by certain colours are not necessarily universal. Cultural differences sometimes play a role in how people perceive colour.
If you are going through a lot of change in your life you may find you can’t tolerate the colour yellow very well, at least for now. This is because the fast vibrations of yellow are too much for you at the present time, making you feel more stressed. It may be a good idea to introduce green or a soft orange for a while to balance and restore your energies.
The Psychology of Yellow
According to colour psychology:
- This is the colour of the mind and of the intellect. The colour yellow is related to acquired knowledge. It is the colour which resonates with the left or logic side of the brain stimulating our mental faculties and creating mental agility and perception. The colour yellow loves a challenge, particularly a mental challenge.
- Being the lightest and brightest hue of the spectrum, the colour psychology of yellow is uplifting and illuminating, energizing, offering hope, happiness, cheerfulness and fun.
Workplace application: Do you need more energy for a presentation? Consider wearing a yellow tie or blouse.
- In the meaning of colours, yellow inspires original thought and inquisitiveness. It is creative from a mental aspect, the colour of new ideas, helping us to find new ways of doing things. It is the practical thinker, not the dreamer.
- Yellow is the best colour to create enthusiasm for life and can awaken greater confidence and optimism.
- Yellow is the great communicator and loves to talk. Yellow is the colour of the networker, the journalist and the recruiter, all working and communicating on a mental level.
Workplace application: If you are entertaining clients, consider a yellow room to entertain in. It will also keep you energized and cheerful.
- Yellow is the scientist, constantly analyzing, and looking at both sides before making a decision; methodical and decisive.
- Yellow has a tendency to make you more mentally analytical and critical. It is non-emotional, coming from the head rather than the heart. Yellow depends on itself, preferring to not get emotionally involved.
Yellow helps with decision making as it relates to clarity of thought and ideas, although it can often be impulsive. Yellow helps us focus, study and recall information, useful during interviews.
Workplace application: Are you a hiring manager deciding which candidate to hire? You may want to consider incorporating the colour yellow on this day.
Too much yellow can cause anxiety, nervousness, apprehension, agitation and confrontation particularly in people who are already stressed. It can motivate people to become overly critical and judgmental, as well as deceitful.
Workplace application: Do you have an interview today and are feeling anxious? If so, consider wearing blue for trust and credibility, green or soft orange for approachability and dependability.